To incorporate into the contract of carriage evidenced by the bill of lading the provisions of a specified liability convention governing bills of lading, e. g. the Hague-Visby Rules, or specified national legislation, e. g. the US Carriage of Goods by Sea Act, 1936. The clause is important to establish the shipper’s or consignee’s rights, and the carrier’s defences to cargo claims and limits of liability.